Masood Erfanian - Product Wisdom by Masood

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Masood Erfanian

Busting 7 Myths About Product-Led Growth

product management

Busting 7 Myths About Product-Led Growth

Although I’ve spent my entire product management career working on B2C products, I’ve recently become obsessed with product-led growth, a B2B growth strategy. So far, I've written two Persian articles on the topic, and I plan to continue exploring it. During my exploration, I've encountered seven myths that

The Blurry Role of Product Operations

product management

The Blurry Role of Product Operations

In the product operations utopia, there exists a clear definition of the role that everybody agrees on. The dream definition is so clear that conveys the true responsibilities of a product ops professional in mere seconds. But in reality, after you get mystified by several abstract conceptual definitions, you have

Good Failure, Bad Failure: A Framework for Evaluating Product Experimentation

product management Featured

Good Failure, Bad Failure: A Framework for Evaluating Product Experimentation

This article explores the influence of product experiments and failures on product evolution. By categorizing them by learning and cost, we can assess their value.

5 Things That Make Product Discovery Difficult for Product Managers

product discovery

5 Things That Make Product Discovery Difficult for Product Managers

As you may know, there are two high-level activities a product team should care about: discovery and delivery. These closely-knit activities continue during the entire lifecycle of a product. Although many teams are only obsessed with delivery, what separates the best product team from the mediocre is the ability to

The 9 Lessons Product Managers Should Learn from Physicians

product management

The 9 Lessons Product Managers Should Learn from Physicians

About four years ago, I agreed to manage a product without knowing the realm I had stepped into. Let me confess more precisely: although I had been active in the software field for almost a decade, I did not know the exact duties of a product manager and I did